The Beach Collective
Strategy, Identity design, Web design
Designing a Brand for a Social Good Cause. The purpose of this project is to design a brand that will help educate young people about the global plastic waste crisis and create awareness of this issue. The design is meant to be encouraging, creative, and fun.
Planning and Strategy - Researching the plastic waste crisis and the creative movements that are raising awareness of it. Brainstorming potential issues around the topic and developing a brand mission statement.
Visual Identity - Developing concepts for the brand's visual identity, including a logo, color palette, and typography. Creating brand guidelines to ensure that the visual identity is consistent across all platforms.
Web Design - Designing a website that is easy to use and navigate, and that provides young people with information about the plastic waste crisis and how they can get involved.
The project was rebuilt as part of the SuperHi design course.